Use clear and concise language to convey your points effectively. Provide supporting evidence: Within each section, present evidence, examples, and data to support your claims and validate your solution.Break each section into subtopics that will be discussed in more detail. These sections should correspond to the key aspects or steps of your proposed solution. Organize main sections and subtopics: Identify the main sections that will structure your white paper.Clearly state the problem or opportunity you’re addressing and briefly outline your proposed solution. Develop an introduction: Begin your white paper with a compelling introduction that grabs the reader’s attention and provides an overview of the topic.This will help you support your key points and strengthen your arguments. Research and gather information: Conduct thorough research on the topic to gather relevant data, statistics, case studies, or expert opinions.Determine what problem you’re addressing or what information you’re providing to your audience. Define your purpose: Clearly identify the objective of your white paper.You can follow these ten useful pointers when creating your white paper outline: No matter how interested a reader is in a topic, they’ll drop off eventually if you ramble instead of getting to the point. Plus, it’s always good to be mindful of your audience’s time when creating any type of content.Īs white papers provide expertise or a solution to a problem, your audience should be willing to devote a good amount of time and attention to your content… but don’t push your luck! This should be enough space to do justice to your research and data, without overwhelming your readers. There’s no standard length for this type of content, but a good rule of thumb is to write a white paper that’s around six pages. If your data comes from primary research, you can include your methodology as well for transparency and credibility:ĬREATE THIS WHITE PAPER TEMPLATE Keep it succinct and to the point Make sure you research your audience and your topic well to know how much data you need to make your case. White papers are authoritative in nature, so people expect them to come with meaningful data from credible sources. Are they actually experiencing the problem you’re trying to solve? Will your solution work for them? How much information will they need to be persuaded? Think about who will be reading your white paper. Here are some guidelines to ensure the quality of your white paper: Research your audience and topic well ![]() After all, it’s an important document to establish you as a thought leader in your industry. Return to Table of Contents How to write your white paperīefore making your white paper engaging, you first need to make it informative and credible. Note: white papers are academic in nature, so you should use reliable sources to back up your argument and include citations/references as needed. This government white paper discusses the problem of illegal tobacco trade and proposes several approaches to address it: The title page is straightforward: it includes the title of your white paper and the name of the organization that produced it (or the author’s name). Now, let’s look at what you should write in each section with examples: Title page If it works better with your content, feel free to make your Problem Statement a separate section. This section is the perfect place to make a case for your white paper.īut of course, there’s no rigid format you should follow to a T. Well, you can include the problem statement in the intro - intros explain what a white paper is about. After all, a white paper is supposed to dissect and provide solutions to a problem, yes? ![]() You may be wondering why there isn’t a problem statement section. ![]() Most white papers follow a standard format that includes a: Tips for designing an engaging white paper.Let’s get started! CREATE A WHITE PAPER Click to jump ahead: (Spoiler: visuals will help you get more engagement!) I’ll also include white paper templates you can edit and make your own. In this article, I’ll break down how to write the best white paper for your business, design tips included. Utilizing Venngage’s white paper maker can help overcome these obstacles. Moreover, retaining the painstakingly assembled information may become a challenge for them. Even if they genuinely require the information, they may encounter difficulties due to excessive text. If your white paper lacks engagement, your readers may choose to leave.
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